Let's talk
For a fresh perspective.
Key moments –
Red Carpet Recording Booths.
Immersive, approachable video capture zones embedded at Relay events designed for fast, meaningful interviews on-site.
Brand Touchpoints.
Delivered a cohesive design system from signage to shirts, creating continuity.
Preservation Expertise.
Educated ACS teams on digital decay, storage protocols, and long-term archival needs.
Future Commerce Strategy.
Positioned digital storytelling tools for future sale via ACS online platforms.
Community members reported feeling “seen and heard” – creating deeper brand affinity
Results –
5
Unique environmental experiences built for each Relay community
30K
Combined live and social impressions measured across event activations
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Relay For Life
A national storytelling partnership with American Cancer Society to digitally preserve the legacy from one of the world's largest peer-to-peer fundraising events.
Services –
• Campaign partnership strategy
• Event experience and booth design
• Custom merchandise and collateral
• Digital archive design and deployment
Overview –
In partnership with the American Cancer Society, the Relay For Life Library was created as a scalable initiative to preserve the stories of survivors, caregivers and advocates across the country.
By embedding a nationwide film team within the organization’s most prominent Relay events across California, Not Forgotten enabled the collection of powerful, personal testimonials – all stored in an American Cancer Society branded archive supported by Not Forgotten's Library 2.0 storage protocol.
The on-site experience was designed as a branded, red-carpet-style booth that encouraged participants to pause, reflect, and share their reason for walking.
