Let's talk
For a fresh perspective.
Key moments –
Visual Identity Overhaul.
Reimagined the brand from logo to layout with an emphasis on elegance and clarity.
Site Relaunch.
Developed a modern, UX-focused website designed to drive conversion and elevate perception.
Collateral Redesign.
Designed premium door hangers and post-service window tags to unify the analog experience with the digital.
Booking Optimization.
Implemented a simple, intuitive booking system that filled service calendars around the owner's preferred schedule.
Brand Perception Shift:
Customers consistently praised the new visual direction as a reflection of quality, trust, and premium service.
A complete visual and functional transformation that aligned the customer experience with luxury-level service expectations
Results –
100%
UX and print redesign clarifying brand value
25%
Increased weekend bookings post-redesign
Want similar results for your business?
Potomac Detailing
Refreshing print and web design for a premium DMV detailing service.
Services –
• Brand strategy
• No-code web design
• Print collateral design
• Imagery direction
• Conversion optimization
Overview –
Potomac Detailing’s original brand system lacked cohesion, consistency and sophistication—misaligning the visual experience with the premium services it offered. With an eye toward both immediate business growth and long-term positioning for sale, we rebuilt the brand from the ground up.
This included a clean, minimal design system with refined typography, a warm two-tone color palette and restructured website that streamlined the service and booking experience.
Paired with a suite of beautifully designed door hangers, window tags and service menus, the brand now delivers a seamless experience from driveway to digital. The result was an uptick customer satisfaction and long-term viability.
