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For a fresh perspective.
Key moments –
Strategic Rebranding.
Transitioned brand messaging to focus on digital legacy preservation, moving away from the limiting "time capsule" narrative.
Visual Identity Overhaul.
Developed a cohesive visual identity, enhancing brand recognition and professionalism.
Partnerships with Purpose.
Captured and archived stories at American Cancer Society's Relay for Life events and Livestrong's 25th anniversary, emphasizing the brand's commitment to community and legacy.
Innovative Product Development.
Launched the Memorial Frame, seamlessly integrating physical and digital memory preservation.
Investor and Partner Engagement.
Presented the refreshed brand and offerings to potential partners, including a notable pitch to Hallmark Cards Inc.
A refreshed visual identity was tailored for online and in-person environments
Results –
2
Flagship partnerships (Livestrong, American Cancer Society) established within 6 months of repositioning
95%
Reduction in brand confusion post-repositioning
Want similar results for your business?
Not Forgotten
From time capsules to timeless stories – transforming Not Forgotten into a SaaS-powered digital preservation pioneer.
Services –
• Brand repositioning and narrative development
• Digital product and service design
• Brand identity and visual system
• C-suite presentation design
• Market entry and partnership strategy
• Content and campaign development
• No-code web design and build
Overview –
Not Forgotten, initially positioned as a "time capsule" company, faced challenges with brand clarity, visual inconsistency and market traction.
Recognizing the need for a strategic overhaul to attract partnerships and potential investors, we collaborated to reposition the company as a digital preservation pioneer, leading in legacy and remembrance while solving for digital decay and file corruption.
This involved a comprehensive brand relaunch, including a refined visual identity, focused messaging, mission-driven partnerships and the development of innovative products that bridge physical and digital memory preservation.
