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For a fresh perspective.
Key moments –
Platform Transformation.
Translated an analog concept into a digital-first system designed for national scale.
Geo-Mapped Delivery.
Enabled targeted video message sending based on ACS care lodge locations.
Strategic Positioning.
Repositioned the brand as tech-forward, care-driven and partnership-ready.
Visual Identity.
Developed a new identity system for digital friendly experience.
The new digital experience highlights their latest platform feature, global video messaging
Results –
100%
Increase in delivery speed from days to minutes
3x
Projected increase in reach across care facility networks
Want similar results for your business?
Love Notes
Transforming handwritten cards to geotagged digital messages of hope.
Services –
• Identity design
• No code UX/UI design
• Communications design
• Experience strategy
• Motion design
Overview –
Love Notes was a heartfelt analog initiative sending anonymous, handwritten messages of hope to ACS (American Cancer Society) care lodge patients across the country. The organization needed to modernize their delivery platform without compromising intimacy.
Through a limited partnership spanning branding, UX/UI and product strategy, we helped Love Notes evolve into a fully digital platform – complete with geo-targeted video messaging, a fresh visual identity and an intuitive app-based delivery system.
Powered by Not Forgotten’s archival infrastructure, this transformation extended the organization’s reach and relevance, opening doors for scalable impact across the ACS community.
