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For a fresh perspective.
Key moments –
Campaign Identity & Design.
Led visual identity, merchandise design and content strategy for nighttime gala and morning ride event.
In-Home Story Capture.
A video team traveled nationwide to document the journeys of influential community leaders to showcase at Gala event.
Event Recording Booth.
Designed pop-up station at the gala to record personal reflections from attendees in a high-touch, premium format.
Strategic Narrative Shift.
Transformed an anniversary celebration into an emotional archival experience.
A permanent archive honoring 25 years of strength, stories and community
Results –
28K
Measured impressions across in-person and online partnership touch-points
32+
Community legacy stories recorded across weekend of onsite filming
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Livestrong Foundation
Honoring 25 years of the Livestrong Foundation with celebration, storytelling and library status.
Services –
• Experience strategy
• Campaign identity and collateral
• Branded content development
• Event photography
Overview –
In honor of the Livestrong Foundation's 25th anniversary we brought together brand, experience and platform design to deliver a hybrid physical-digital storytelling campaign.
The initiative centered around a branded content series and immersive on-site recording booth to launch the Livestrong Legacy Library – an archival-based digital catalog preserved through a partnership with Not Forgotten.
Community members were invited to share their stories on film, creating a human-centered narrative at the heart of the anniversary experience.
